<iframe src="//www.googletagmanager.com/ns.html?id=GTM-WHST8N" height="0" width="0" style="display:none;visibility:hidden">

Stay Powered Blog

So, You Say Your Data Center Is Green? Prove It!

Posted by RJ Tee on Jul 10, 2017 11:50:22 AM

prove-it-paint-rolling-grass.png

Demand has never been higher for eco-friendly products and services, and this holds true across just about every vertical market today.

According to a study from Unilever, there is now a $1 trillion market opportunity for companies that can successfully explain their sustainability practices to consumers.

For many companies — particularly technology providers — the data center is a natural place to start. After all, data centers have a reputation for being notorious energy hogs, often using as much power as a small city. So businesses like to flip the script and differentiate their services by focusing on steps they are taking to become more environmentally responsible.

Here’s the catch, though: Not all businesses today can back up their eco-friendly claims. And in the eyes of consumers, this is a huge offense.

Make no mistake about it, reporting misinformation about environmental reports or strategies is called “greenwashing.” If you are found guilty of this practice, it’s a sure-fire way to draw the ire of consumers and consumer advocacy groups alike.

So if you plan on highlighting the steps that your business is taking to become more environmentally conscious, then take our advice: Back up your claims with real-time and historical data center power and environmental monitoring services. Show consumers how you are reducing energy consumption over time, so there are no questions.  Need help finding the top tools for environmental monitoring?  Check out this blog.

Server Technology offers a wide range of data center power distribution units that can help with your reporting needs. These products will pull power usage metrics directly from your racks, and make them easily exportable and shareable with other team members.

To learn more about how Server Technology can help your business prove its energy efficiency policies, click here.

Topics: SPM, Sentry Power Manager, green data center, greenwashing

Take Baby Steps to a Greener Data Center

Posted by RJ Tee on May 8, 2017 10:14:56 AM

Over the last several weeks, green energy has emerged as a major topic of discussion among businesses.

Facebook, for instance, recently announced a new $1 billion data center in Fort Worth, Texas that runs entirely on renewable energy.

“This is one of the most advanced and energy-efficient data centers on the planet, and it features our Open Compute Project hardware designs that result in world-class levels of energy efficiency,” stated Site Manager KC Timmons. “Also, it’s cooled using outdoor air and direct evaporative cooling systems that emphasize both water and energy efficiency.”

Facebook isn’t the only company going green, either. In fact, almost half of the largest U.S. companies now have clean energy targets. And 44 percent of the smallest 100 Fortune 500 companies have clean energy goals. This is an increase of 25 percent from 2014.

According to Data Center Knowledge, about 190 Fortune 500 companies have collectively saved about $3.7 billion in annual savings by doing this.

“We’re not talking about anecdotal information anymore,” stated Marty Spitzer, a WWF senior director of climate and renewable energy in Washington. “We’re talking about large, large savings.”

So, what is your company doing to improve its data center energy efficiencies?

Look: Not every business has the resources to build a data center that runs entirely on renewable power (although that would be nice). But there are practical steps that every company — right down to the SMB level — can take.

Server Technology, for instance, offers intelligent power distribution units (PDU) that can track energy usage at the cabinet level. By collecting real-time power usage data, your business can gain a much better understanding of how its servers are consuming power.

It’s a cost-effective, and practical, way to go green in the data center.

To learn more information, click here.

Topics: green data center

Federal Data Centers: Use Switched POPS PDUs to Save Money

Posted by RJ Tee on Mar 6, 2017 10:50:20 AM

 BLOGIMAGE-Federal-data-centers-use-pops-switched-PDUs-to-save-money.png

A new bill is being considered in Washington, D.C. that would directly impact federal data centers.

According to The Stack, the U.S. House of Representatives recently passed the Energy Efficient Government Technology Act (HR 306), which would require every federal agency to provide a detailed report outlining the exact steps that are being taken to improve energy efficiency in their data center and computing environments. 

These reports would then be compiled by the Secretary and Administrator of the Environmental Protection Agency (EPA) as part of a larger report on the overall impact of cloud computing and virtualization, mobile devices, social media and data center power consumption among federal agencies. This report would include previous energy usage projections from between 2008 and 2015.

“As the nation’s largest energy user, landowner, and employer, the federal government should lead by example to improve the energy efficiency of its technology equipment and data centres,” stated representative Anna Eschoo (D-CA), who co-sponsored the bill along with Adam Kinzinger (R-IL). “This legislation will reduce the federal government’s energy use, save taxpayer dollars, and set the standard for the private sector.”

As of right now, the bill is waiting for a Senate vote and so it remains to be seen how it will play out. The fact that it’s a bipartisan bill, however, shows just how important the issue is to the federal government; Even in these trying political times, House Democrats and Republicans are working together to drive energy reform, in hopes of reducing unnecessary computing expenses and energy waste by federal entities.

Regardless of whether the new bill gets signed into law, federal data center administrators still have two other acts to consider: the Federal Data Center Consolidation Act (which has saved almost $3 billion to date) and the Data Center Optimization Initiative. So pressure is coming from all sides to streamline operations and pinch pennies. Over the next several years, the federal government hopes to consolidate or close many of its data centers.

Immediate action should therefore be taken by federal IT administrators to reduce unnecessary energy waste. Being proactive now may either delay, or prevent, the closing of a federal data center. Now is not the time to sit back and try to fly under the radar, but to take action.

Server Technology offers multiple solutions that federal data centers can use to reduce energy waste, like Switched Per Outlet Power Sensing power distribution units (Switched POPS PDUs), with highly accurate outlet-level power monitoring and management features.

Server Technology's PDU's are TAA compliant, and have been used by numerous federal agencies including the U.S. Air Force, Coast Guard, Department of Energy, NASA, ARMY, NAVY and the National Institutes of Health.

 

Discover Server Technology's Switched POPS PDUs

Topics: green data center, federal government, government data center, Switched POPS

How to Get the Green Machine Rolling in Your Data Center

Posted by Josh Schaap on Jan 23, 2015 4:42:00 PM

Photo Credit: www.kompass-group.com

 

You’re tired of maintaining the status quo while other data centers in your industry are going green. You’re ready to start using alternative energy, recycling heat, and implementing green infrastructure.

So, how do you go about actually getting the ball rolling with green energy in your enterprise?

Before you can get started with these exciting projects, there are a number of hurdles that you need to clear. First, you need to get the C-suite on board with your sustainability agenda. There may even be other department heads like IT or facility managers that you need to communicate with as well. After all, no one person is in charge of your data center.

To present a convincing argument in favor of moving forward with emissions-reducing initiatives, make the following points:

Corporate responsibility: A federal mandate requires businesses to reduce CO2 levels by 30 percent of their 2005 levels by 2030. By embracing sustainability now, your business will be ahead of the curve.

Save money: Going green can be as simple as investing in data center power monitoring software. Using this technology, you can keep a close eye on your business’s real-time power consumption and look for ways of reducing your daily load. Your business can also use this technology to monitor its energy usage over time and benchmark its progress (which directly feeds into our first point about reducing CO2 levels by 2030).

Customer appreciation: By going green, your company will also generate positive press. Use UPS’s annual sustainability report as an example of a great resource that can live online and let your customers know that your business is committed to helping the environment.

Topics: green data center, CO2, corporate responsibility