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RJ Tee

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Congrats DCS Data Centre Individual of the Year.....Marc Marazzi!

Posted by RJ Tee on May 22, 2017 9:18:40 AM


Marc Marazzi, VP of International Sales, has put Server Technology on the map in the global market- growing the international team from three to ten members over the course of five years.  Because of these efforts, we are able to better provide our customers with exceptional products and services, regardless of their location or application.


Topics: DCS Awards

Every Week Should Be Hurricane Preparedness Week

Posted by RJ Tee on May 19, 2017 2:22:10 PM

business man in network server room have problems and looking for  disaster solution.jpeg

Take a hard look at your data center, and ask this tough question: If a hurricane were to hit right now, and you were to lose power, how would your facility fare? Does your data center have a reliable backup system that would immediately kick in?

In case you aren’t aware, May 7 to 13 was National Hurricane Preparedness Week in the U.S. — a time for coastal businesses to assess their operations and plan ahead for disaster recovery. But here at Server Technology, we think this should take place every week!

What should you expect out of this year’s hurricane season? Experts are predicting that the 2017 Pacific hurricane season may be starting early. And there should be an average number of storms to contend with on the east coast, too.

The truth, though, is that major hurricanes can come out of nowhere, when they are least expected — so you always need to be prepared. And even if your business is out of the danger zone for hurricanes, you still need to be ready for other disasters like fires, floods or even tornados.

When assessing your data center’s disaster recovery plan, it’s vital that you account for one critical component: Power management.

Server Technology’s intelligent power distribution units — and Sentry Power Manger (SPM)— platform can provide valuable information about how your data center and its critical backup systems are using energy.

These solutions can collect valuable metrics at the rack level, and transmit them directly to a centralized, Web-based console where they can be easily accessed. Equipped with this technology, data center managers can identify areas that need to be improved so that when a storm hits, there will be no question that operations will continue. 

To learn more about Server Technology, click here.

Topics: disaster recovery

Don't Let Cooling Costs Burn Your Dollars

Posted by RJ Tee on May 17, 2017 1:05:36 PM


Server Technology product manager Robert Faulkner knows a thing or two about data center power. With nine years at the company under his belt, Faulkner is keenly aware of the problems presented when you’re trying to walk that fine line between properly cooling your data center floor and keeping your costs low.

The problem, as he explains it, is like this:

“As temperatures rise, the life of your equipment drops. Most of your money is in servers, network gear and storage, so you want to make sure these elements have proper cooling,” Faulkner says.  (You can learn about top tools used for environmental montoring here)

Faulkner explains that with power strips residing in the back of the rack, the heat produced by servers is not always accounted for. One solution, he says, is proper cable routing.

“If you have a lot of cordage in the back, that’s a horrible situation,” he says. “The fan can’t cool the server. It’s just spinning, it’s really hot and it’s damaging your equipment.”

As a result, many data center managers assume their cooling is working efficiently, when it’s really burning up dollars by the minute.

The answer, Faulkner says, is to adopt smart rack PDU technology, such as the Alt-Phase HDOT PDU from Server Technology.

The benefits are many:

  • HDOT PDUs allow for shorter, more simplified cable runs
  • Increased airflow through the equipment
  • Intelligent rack PDUs report on current draws
  • Complete compatibility with Sentry Power Manager

Server Technology’s High Density Outlet Technology PDUs simultaneously monitor both power consumption and temperature within cabinets. Built-in alerts and reporting functions transmit data to HVAC systems, DCIM tools and key personnel. And in keeping with current trends, HDOT PDUs are built to operate at full power load in a 65 ̊C (149 ̊ F) environment, allowing you to run your data center at a warmer ambient temperature.

When combined with SPM, Server Technology’s smart rack PDUs become exponentially more powerful. SPM allows you to see in real-time what’s going on with your data center equipment. With optional temperature and humidity probes, you can maintain the proper cooling and heating mix on your floor 24/7. Customizable reports let you regularly see temperature data, allowing you even predict when equipment may be about to fail.

Learn more about  Server Technology’s alt-phase HDOT PDUs and sign up for a free 120-day Sentry Power Manager trial here.

Click Here To Build Your Own HDOT PDU  with Alt-Phase and POPS

Topics: HDOT, environmental monitoring

Scaling Back Your Data Center? Don’t Forget to Do This

Posted by RJ Tee on May 12, 2017 12:09:48 PM

Cloud computing doodle against digitally generated grey server tower-1.jpeg

Data centers are quickly disappearing, explains a new report from IDC.

According to the report, data centers across the world are dropping in numbers and in square footage annually. In 2015, there were 8.55 million data centers in the world. By the end of 2017, this figure will drop to at least 8.4 million. And by 2021, there will only be about 7.2 million data centers — a total reduction of 15 percent from 2015. 

Why is this happening?

Organizations — especially the federal government — are now consolidating their facilities in an effort to reduce operating costs and become greener. Plus, businesses are now renting an increasing amount of server power from third party providers. And the vast majority are turning to hosted or hybrid cloud services.

Government data center?  Moving to a colo? Check out our solutions pages for useful resources.

So if your business is dismantling or consolidating its data centers, then rest assured you are not alone. This is becoming a very popular trend, and it shows no sign of slowing down anytime soon. In fact, we will only see the trend accelerate in the coming years and so your business is definitely ahead of the curve.

But is success guaranteed? Now that is another story.

Whether you are switching to a hosted cloud provider like AWS, consolidating multiple servers into a single facility or just looking to reduce your data load entirely, you still need to keep a close watch on power management. Otherwise, your cost-saving experiment could wind up doing more harm than good.

Server Technology has a wide range of high-quality power management tools like intelligent PDUs and the Sentry Power Manager (SPM) platform to help guide your data center consolidation strategy.

Click to Learn More

Topics: consolidation, data center consolidation

Take Baby Steps to a Greener Data Center

Posted by RJ Tee on May 8, 2017 10:14:56 AM

Over the last several weeks, green energy has emerged as a major topic of discussion among businesses.

Facebook, for instance, recently announced a new $1 billion data center in Fort Worth, Texas that runs entirely on renewable energy.

“This is one of the most advanced and energy-efficient data centers on the planet, and it features our Open Compute Project hardware designs that result in world-class levels of energy efficiency,” stated Site Manager KC Timmons. “Also, it’s cooled using outdoor air and direct evaporative cooling systems that emphasize both water and energy efficiency.”

Facebook isn’t the only company going green, either. In fact, almost half of the largest U.S. companies now have clean energy targets. And 44 percent of the smallest 100 Fortune 500 companies have clean energy goals. This is an increase of 25 percent from 2014.

According to Data Center Knowledge, about 190 Fortune 500 companies have collectively saved about $3.7 billion in annual savings by doing this.

“We’re not talking about anecdotal information anymore,” stated Marty Spitzer, a WWF senior director of climate and renewable energy in Washington. “We’re talking about large, large savings.”

So, what is your company doing to improve its data center energy efficiencies?

Look: Not every business has the resources to build a data center that runs entirely on renewable power (although that would be nice). But there are practical steps that every company — right down to the SMB level — can take.

Server Technology, for instance, offers intelligent power distribution units (PDU) that can track energy usage at the cabinet level. By collecting real-time power usage data, your business can gain a much better understanding of how its servers are consuming power.

It’s a cost-effective, and practical, way to go green in the data center.

To learn more information, click here.

Topics: green data center

What’s Better Than Control?  Complete Control.  Get It With SPM.

Posted by RJ Tee on May 1, 2017 11:36:52 AM


Imagine Lennon without McCartney. Steak without potatoes. The Giants without Buster Posey. Sometimes, things just pair together so well you can’t fathom them ever being separated. We like to think the same is true for our rack mount PDUs and our award-winning Sentry Power Manager Software. Separately, they’re still pretty incredible, but when you bring the power of these two elements together, the greatness compounds exponentially.

Let’s explore how.

Alone, our rack PDUs are powerful right out of the box. With options from metered to smart, to switched, with and without POPS, Server Technology’s PDUs are designed to maximize your uptime while keeping efficiency high, as well. Many offer individual outlet control, expansion modules, environmental monitoring, current monitoring and branch circuit protection. When you bring SPM into the mix, however, you can suddenly roll all your PDUs across all your data centers into a single bird's eye view.

Sentry Power Manager is also a time saver. Its built-in SNAP feature allows you to create templates which can push down vital system, IP and security settings to the PDU. Setting up multiple PDUs? Push settings all at once to each of your PDUs, saving countless hours of frustration and headaches. Configuration is simple with SPM.

Reporting is also a key differentiator with Sentry Power Manager. Looking for an “at-a-glance” view of everything going on in your data center? See overall system statuses, including a programmable slide show of all NOC views and open tabs. Schedule system reports for critical data on billing, carbon footprint, cabinet redundancy and total energy expenditure for a high-level view of all your cabinets and servers. Predictive trending reports will estimate temperature and power usage so you’re never caught off guard.

And, when you combine Server Technology rack mount PDUs with Sentry Power Manager, you’ll enjoy seamless integration via an API that shares power and environmental information with third-party systems such as BMS and DCIM solutions. Get details on system, location, cabinet, outlet, PDU, phase, branch and sensor information in a single pane of glass.

Ready to give SPM a shot? Check out our 120-day free configuration tool and monitoring trial here. For four months, you can put SPM through its paces at no cost to see if it’s the right fit for your data center power monitoring needs. For more details, see the Sentry Power Manager version 6.0 data sheet here and watch our YouTube videos to discover just how easy and efficient Sentry Power Manager really is.

Learn More about Sentry Power Manager

Topics: SPM

Living on the Edge? You Need Remote Power Management

Posted by RJ Tee on Apr 24, 2017 10:59:22 AM


Your business is currently in the process of decentralizing its core network and migrating to the “edge” of the network. The goal is to push your servers closer to key markets, in order to eliminate long-haul data transmissions. In doing so, you hope to reduce operating costs and minimize latency for your customers.  

Rest assured, your business isn’t the only one doing it. Edge computing has quickly emerged as one of the top data center trends, and we only see this pattern accelerating as the need for high-speed connectivity increases over the next 10 years.

So, here at Server Technology we support your initiative. But here is one thing to keep in mind:

If you’re not careful about power management, you could be in for a rude awakening once your edge facilities are up and running. We have seen many businesses decentralize their networks intending to save money and improve performance, only to learn the hard way that it can lead to massive spikes in electricity consumption — and unexpected outages.

Here are some challenges you will face while migrating to the edge of the network:

Regional complexities:  Decentralizing your network and opening small hubs in areas like New York City, Los Angeles or Houston means you will have to navigate new electricity markets — with varying rates, energy choices and regional constraints. Cities and towns will also have diverse environmental regulations that you will need to be aware of. For instance, you may have water restrictions that you need to adhere to.

Costs and regulations aside, you may also have to overcome new environmental challenges. For example, opening an edge data center in a place like south Florida or Nevada will subject your facility to higher temperatures. Your servers will be at increased risk of overheating.

Repairs: Servers require periodic maintenance, and they will occasionally need to be shut down. This means that you will have to hire new technicians. Do you have the extra resources to hire data center power maintenance crews in every region that you move to?

Server utilization: You’ll want to beware of “zombie” servers that run in the background unnoticed, silently eating into your monthly budget. It can be very difficult tracking electricity consumption across multiple facilities. It’s important to collect real-time and historical power usage data at the rack level if you want to keep operating costs at manageable level.

Server Technology offers a powerful line of intelligent, horizontal data center power distribution units. Server Technology also offers the Sentry Power Manager, which provides real-time power usage and environmental metrics directly from a centralized, Web –based console.

To learn more about how Server Technology can make your migration to the edge successful, click here.

Learn More About What We Can Do For Your Edge Computing Application

Picking the Right Rack Mount PDU For Your Data Center

Posted by RJ Tee on Apr 12, 2017 10:40:19 AM


Decisions, decisions. We often stress over relatively easy decisions more than we reasonably should. One decision that shouldn’t be all that difficult – once you’re armed with the proper knowledge – revolves around which type of rack mount PDU you’ll need to help power your data center for the foreseeable future.

When picking a rack mount PDU for your data center, pinpointing your exact needs before shopping will save you a lot of time and energy in the long run. Perhaps density is your primary concern. Or maybe uptime is on the top of your checklist, along with capacity planning. That’s where Server Technology comes in. We offer smart, switched and other intelligent rack PDU options ranging from ready-made units with super-fast shipping to PDUs precisely customized to meet your every need.

Let’s explore some of those options here. 

Build Your Own

It’s the ultimate in customization. Server Technology’s Build Your Own PDU tool starts with a blank canvas and lets you paint in your power needs – everything from rack mount PDU type to power options, number and types of plugs/outlets and even unit color. Begin by selecting from metered, smart or switched units and construct your own PDU from there. Once you’ve built your virtual PDU, you’ll see it on the screen along with a datasheet and quote for your units. If your needs are very exacting, this is the place to begin. Start building your own rack PDU here.

Fast Movers

Designed to minimize the time between order and delivery, our line of Fast Movers represents some of the most popular PDU configurations based on customer feedback. These rack PDUs can be quickly assembled and shipped, usually within three to five days of your order, meaning reliable power is only days away when you need it in a hurry. This is perfect for those considering a move to a colocation. Often, in a colo setup, your SLA begins the minute you sign the contract, so it’s imperative to move quickly on your power needs. Each of our Fast Movers is fully compatible with our award-winning  Sentry Power Manager software for remote monitoring and management from anywhere in the world.

Smart and Switched Family

Maybe your needs are somewhere in between a fully customized rack PDU and our Fast Movers. For that, check out Server Technology’s Product Selector, which gives you the best of both worlds – quite a few customization options along with some of the fastest shipping in the industry. Here, you’ll find everything from basic to metered, smart and switched PDUs with POPS and PIPs options. These units provide options including individual outlet control, temperature and humidity monitoring, input current monitoring, branch circuit protection and more.

Whatever your needs, Server Technology’s commitment to our customers translates into some of the most dependable, powerful rack mount PDUs on the market. Start shopping PDUs today.  

Topics: rack PDU

Top Reasons Your DCIM Strategy Isn’t Working

Posted by RJ Tee on Apr 10, 2017 10:31:26 AM


Awhile back, you and your team implemented a data center infrastructure management (DCIM) strategy to help control your rapidly-growing department. At the time, your thinking was that DCIM would streamline operations, aid in knowledge-based decision making and help your business respond to changing workloads. The whole point was to make life easier for you and your team members, while also making the data center more efficient and cost-effective for your business (which is now riding almost entirely its network infrastructure).

Let’s face it, though: Things aren’t going exactly as they planned. Your data center is still wasting vast amounts of power on a daily basis, and it’s still suffering from sporadic bouts of downtime. And on top of it, you’re continuously operating in the red zone and upper management is not happy about it.

So, why are your DCIM tools failing to get the job done? Just recently, our Product Manager Robert Faulkner sounded off in The Stack about why so many IT administrators are having trouble with their strategies.

Here are some of the main issues that administrators are having with DCIM:  

  1. A lack of manpower: One thing Faulkner pointed out in the article was that IT teams are being asked to do more and more in their data centers but with fewer resources — including manpower. “This brings up a catch-22 scenario where data center managers have to account for the time it takes to install, implement, integrate, and continually manage and monitor a massive system, while still fighting the seemingly never-ending battles associated with overall business growth,” Faulkner explained. Small IT teams, therefore, require tools that help them work smarter.
  1. Human error: Between 40 to 90 percent of data center downtime can be attributed to human error. So according to Faulkner, the main priority from a power delivery perspective should be to keep workers out of the data center whenever possible. Remote monitoring and management is, therefore, critical for success.
  1. A lack of actionable data: Many DCIM strategies will attempt to monitor and measure every part of the data center. However, they’re not getting much value out of the data they’re collecting because it’s typically all over the place and unrefined. As a result, many data center administrators are making decisions based on assumptions instead of using cold, hard data. This can lead to all sorts of capacity planning issues.

Ultimately, the root cause of the problem comes down to a lack of specific, purpose-build monitoring tools in the data center. Any business looking to improve its power management strategy, in other words, needs to collect real-time intelligence from the PDUs which are powering servers, storage, and network gear.

How Server Technology Can Help Your DCIM Strategy

Server Technology’s Sentry Power Manager (SPM) platform comes with access to an open API that can be used to share critical power and environmental data with other systems like BMS and DCIM. It allows users to see critical information related location, system, outlet, cabinet, PDU, branch, sensor, and phase.

To learn more, click here.

Topics: SPM, DCIM

FITARA - Data Center Consolidation Deadline Could Be Pushed Back

Posted by RJ Tee on Apr 3, 2017 11:11:30 AM


Since 2014, federal data centers have been optimizing their facilities under the Federal Information Technology Acquisition Reform Act (FITARA), a money-saving initiative imposed by the federal government that will force certain data centers to close by 2018.

As of right now, the project is moving much too slow. According to MeriTalk, the most recent FITARA scorecard — released on Dec. 6 — shows that federal data centers are far behind where they need to be in their optimization efforts.

How poorly is the project progressing? Twelve out of 24 graded scores generated a C or worse for their efforts. At this pace, it’s unlikely that the majority will meet their goals by 2018.

Fortunately, Uncle Sam is feeling a bit generous right now and may extend the deadline beyond 2018. But he’s not happy about it.

Director of IT issues for the Government Accountability Office Dave Powner recently sounded off about the pace of the project.

 “2018 probably isn’t enough time to get this done. A key recommendation moving forward is extending the sunset provision in FITARA,” Powner stated. “The question is how long to extend it. If an agency really can’t optimize by 2020, should they be in the business of managing a data center? They need to ask themselves that. If agencies can’t operate these things, they need to think long and hard about getting out of the business.”

So, why are federal agencies having such a hard time consolidating their facilities? According to Powner, a major reason is that only a few agencies have tools for server utilization. Right now, there are 4,400 remaining data centers and just 1200 have server utilization tools.

Server Technology is an obvious choice for federal data centers in need of energy utilization tools.

First and foremost, Server Technology’s products are Trade Agreements Act (TAA) compliant, meaning they are made here in the U.S. So federal agencies will have no problem in using Server Technology as a vendor. And plus, since products are made domestically Server Technology can offer fast shipment times for products and accessories. Most products ship between three and 10 days.

The products that can help federal data centers the most are Server Technology’s Web-based power management console, the Sentry Power Manager (SPM), as well as Server Technology’s intelligent power distribution units (PDUs). Federal data center administrators can use these products to gain a clear understanding of power usage and server utilization at the cabinet, zone and location levels.

It should also be noted that Server Technology offers a wide range of products under the umbrella of intelligent PDUs. There is even a “Build Your Own PDU” feature, for custom builds with up to 42 C13 outlets.

To learn more about how Server Technology’s power management solutions for government agencies, click here.

Topics: federal government, government data center, fitara