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Congrats DCS Data Centre Individual of the Year.....Marc Marazzi!

Posted by RJ Tee on May 22, 2017 9:18:40 AM


Marc Marazzi, VP of International Sales, has put Server Technology on the map in the global market- growing the international team from three to ten members over the course of five years.  Because of these efforts, we are able to better provide our customers with exceptional products and services, regardless of their location or application.


Topics: DCS Awards

Every Week Should Be Hurricane Preparedness Week

Posted by RJ Tee on May 19, 2017 2:22:10 PM

business man in network server room have problems and looking for  disaster solution.jpeg

Take a hard look at your data center, and ask this tough question: If a hurricane were to hit right now, and you were to lose power, how would your facility fare? Does your data center have a reliable backup system that would immediately kick in?

In case you aren’t aware, May 7 to 13 was National Hurricane Preparedness Week in the U.S. — a time for coastal businesses to assess their operations and plan ahead for disaster recovery. But here at Server Technology, we think this should take place every week!

What should you expect out of this year’s hurricane season? Experts are predicting that the 2017 Pacific hurricane season may be starting early. And there should be an average number of storms to contend with on the east coast, too.

The truth, though, is that major hurricanes can come out of nowhere, when they are least expected — so you always need to be prepared. And even if your business is out of the danger zone for hurricanes, you still need to be ready for other disasters like fires, floods or even tornados.

When assessing your data center’s disaster recovery plan, it’s vital that you account for one critical component: Power management.

Server Technology’s intelligent power distribution units — and Sentry Power Manger (SPM)— platform can provide valuable information about how your data center and its critical backup systems are using energy.

These solutions can collect valuable metrics at the rack level, and transmit them directly to a centralized, Web-based console where they can be easily accessed. Equipped with this technology, data center managers can identify areas that need to be improved so that when a storm hits, there will be no question that operations will continue. 

To learn more about Server Technology, click here.

Topics: disaster recovery

Don't Let Cooling Costs Burn Your Dollars

Posted by RJ Tee on May 17, 2017 1:05:36 PM


Server Technology product manager Robert Faulkner knows a thing or two about data center power. With nine years at the company under his belt, Faulkner is keenly aware of the problems presented when you’re trying to walk that fine line between properly cooling your data center floor and keeping your costs low.

The problem, as he explains it, is like this:

“As temperatures rise, the life of your equipment drops. Most of your money is in servers, network gear and storage, so you want to make sure these elements have proper cooling,” Faulkner says.  (You can learn about top tools used for environmental montoring here)

Faulkner explains that with power strips residing in the back of the rack, the heat produced by servers is not always accounted for. One solution, he says, is proper cable routing.

“If you have a lot of cordage in the back, that’s a horrible situation,” he says. “The fan can’t cool the server. It’s just spinning, it’s really hot and it’s damaging your equipment.”

As a result, many data center managers assume their cooling is working efficiently, when it’s really burning up dollars by the minute.

The answer, Faulkner says, is to adopt smart rack PDU technology, such as the Alt-Phase HDOT PDU from Server Technology.

The benefits are many:

  • HDOT PDUs allow for shorter, more simplified cable runs
  • Increased airflow through the equipment
  • Intelligent rack PDUs report on current draws
  • Complete compatibility with Sentry Power Manager

Server Technology’s High Density Outlet Technology PDUs simultaneously monitor both power consumption and temperature within cabinets. Built-in alerts and reporting functions transmit data to HVAC systems, DCIM tools and key personnel. And in keeping with current trends, HDOT PDUs are built to operate at full power load in a 65 ̊C (149 ̊ F) environment, allowing you to run your data center at a warmer ambient temperature.

When combined with SPM, Server Technology’s smart rack PDUs become exponentially more powerful. SPM allows you to see in real-time what’s going on with your data center equipment. With optional temperature and humidity probes, you can maintain the proper cooling and heating mix on your floor 24/7. Customizable reports let you regularly see temperature data, allowing you even predict when equipment may be about to fail.

Learn more about  Server Technology’s alt-phase HDOT PDUs and sign up for a free 120-day Sentry Power Manager trial here.

Click Here To Build Your Own HDOT PDU  with Alt-Phase and POPS

Topics: HDOT, environmental monitoring

Scaling Back Your Data Center? Don’t Forget to Do This

Posted by RJ Tee on May 12, 2017 12:09:48 PM

Cloud computing doodle against digitally generated grey server tower-1.jpeg

Data centers are quickly disappearing, explains a new report from IDC.

According to the report, data centers across the world are dropping in numbers and in square footage annually. In 2015, there were 8.55 million data centers in the world. By the end of 2017, this figure will drop to at least 8.4 million. And by 2021, there will only be about 7.2 million data centers — a total reduction of 15 percent from 2015. 

Why is this happening?

Organizations — especially the federal government — are now consolidating their facilities in an effort to reduce operating costs and become greener. Plus, businesses are now renting an increasing amount of server power from third party providers. And the vast majority are turning to hosted or hybrid cloud services.

Government data center?  Moving to a colo? Check out our solutions pages for useful resources.

So if your business is dismantling or consolidating its data centers, then rest assured you are not alone. This is becoming a very popular trend, and it shows no sign of slowing down anytime soon. In fact, we will only see the trend accelerate in the coming years and so your business is definitely ahead of the curve.

But is success guaranteed? Now that is another story.

Whether you are switching to a hosted cloud provider like AWS, consolidating multiple servers into a single facility or just looking to reduce your data load entirely, you still need to keep a close watch on power management. Otherwise, your cost-saving experiment could wind up doing more harm than good.

Server Technology has a wide range of high-quality power management tools like intelligent PDUs and the Sentry Power Manager (SPM) platform to help guide your data center consolidation strategy.

Click to Learn More

Topics: consolidation, data center consolidation

Take Baby Steps to a Greener Data Center

Posted by RJ Tee on May 8, 2017 10:14:56 AM

Over the last several weeks, green energy has emerged as a major topic of discussion among businesses.

Facebook, for instance, recently announced a new $1 billion data center in Fort Worth, Texas that runs entirely on renewable energy.

“This is one of the most advanced and energy-efficient data centers on the planet, and it features our Open Compute Project hardware designs that result in world-class levels of energy efficiency,” stated Site Manager KC Timmons. “Also, it’s cooled using outdoor air and direct evaporative cooling systems that emphasize both water and energy efficiency.”

Facebook isn’t the only company going green, either. In fact, almost half of the largest U.S. companies now have clean energy targets. And 44 percent of the smallest 100 Fortune 500 companies have clean energy goals. This is an increase of 25 percent from 2014.

According to Data Center Knowledge, about 190 Fortune 500 companies have collectively saved about $3.7 billion in annual savings by doing this.

“We’re not talking about anecdotal information anymore,” stated Marty Spitzer, a WWF senior director of climate and renewable energy in Washington. “We’re talking about large, large savings.”

So, what is your company doing to improve its data center energy efficiencies?

Look: Not every business has the resources to build a data center that runs entirely on renewable power (although that would be nice). But there are practical steps that every company — right down to the SMB level — can take.

Server Technology, for instance, offers intelligent power distribution units (PDU) that can track energy usage at the cabinet level. By collecting real-time power usage data, your business can gain a much better understanding of how its servers are consuming power.

It’s a cost-effective, and practical, way to go green in the data center.

To learn more information, click here.

Topics: green data center

What comes first, the network or the application?

Posted by Marc Cram on May 3, 2017 11:05:22 AM

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If you believe many of today’s publications, sensor-laden driverless cars look to become a part of everyday life over the next decade. The processing power needed to handle the flood of data for driving, along with vehicle to vehicle, vehicle to highway, and vehicle to dispatch/management communications is likely to be huge. Edge computing, putting compute infrastructure close to the point of use (beside or over the highway, for example) will likely be called for along with deploying 5G wireless communications for transporting the data.

Here are a few questions to ponder:

  • Will the car companies (Ford, GM, Toyota, Hyundai, Tesla) build their own wireless networks to move that data?
  • Will the city and state governments who manage the roads and highways move that data?
  • Will the wireless network owners be responsible for transport?
  • Will a cloud provider such as Amazon or Google build the network that enables Uber and Lyft to function?


I’d like to hear your inputs on where we are going and how we get there. Email me at marc.cram@servertech.com and @mcram01 on twitter.

Download the White Paper on Edge Computing to Learn More

What’s Better Than Control?  Complete Control.  Get It With SPM.

Posted by RJ Tee on May 1, 2017 11:36:52 AM


Imagine Lennon without McCartney. Steak without potatoes. The Giants without Buster Posey. Sometimes, things just pair together so well you can’t fathom them ever being separated. We like to think the same is true for our rack mount PDUs and our award-winning Sentry Power Manager Software. Separately, they’re still pretty incredible, but when you bring the power of these two elements together, the greatness compounds exponentially.

Let’s explore how.

Alone, our rack PDUs are powerful right out of the box. With options from metered to smart, to switched, with and without POPS, Server Technology’s PDUs are designed to maximize your uptime while keeping efficiency high, as well. Many offer individual outlet control, expansion modules, environmental monitoring, current monitoring and branch circuit protection. When you bring SPM into the mix, however, you can suddenly roll all your PDUs across all your data centers into a single bird's eye view.

Sentry Power Manager is also a time saver. Its built-in SNAP feature allows you to create templates which can push down vital system, IP and security settings to the PDU. Setting up multiple PDUs? Push settings all at once to each of your PDUs, saving countless hours of frustration and headaches. Configuration is simple with SPM.

Reporting is also a key differentiator with Sentry Power Manager. Looking for an “at-a-glance” view of everything going on in your data center? See overall system statuses, including a programmable slide show of all NOC views and open tabs. Schedule system reports for critical data on billing, carbon footprint, cabinet redundancy and total energy expenditure for a high-level view of all your cabinets and servers. Predictive trending reports will estimate temperature and power usage so you’re never caught off guard.

And, when you combine Server Technology rack mount PDUs with Sentry Power Manager, you’ll enjoy seamless integration via an API that shares power and environmental information with third-party systems such as BMS and DCIM solutions. Get details on system, location, cabinet, outlet, PDU, phase, branch and sensor information in a single pane of glass.

Ready to give SPM a shot? Check out our 120-day free configuration tool and monitoring trial here. For four months, you can put SPM through its paces at no cost to see if it’s the right fit for your data center power monitoring needs. For more details, see the Sentry Power Manager version 6.0 data sheet here and watch our YouTube videos to discover just how easy and efficient Sentry Power Manager really is.

Learn More about Sentry Power Manager

Topics: SPM

Smart Cities Need Fog Computing with Intelligent Power

Posted by Marc Cram on Apr 26, 2017 11:02:06 AM

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Mainframes and Moore’s law led to personal computers.  Client-server applications became possible with the first local area networks. Cellular radio systems and Wi-Fi, along with Moore’s law (again) combined with improved battery technology have made laptops, tablets, cell phones, and augmented reality headsets key drivers of internet activity today. Tomorrow’s applications will be more widespread, and possibly less visible. Think smart cities, where the lamp posts and the sidewalks work together to guide you to your destination so you don’t have to watch your progress on a map application on your phone. The solar powered talking trash bin on the corner can call a driverless Lyft for you. Need to make a phone call? Put your hand on the glass of the bus stop shelter and you can have a video call for a few micro-cents.

These distributed “fog” applications need local compute support, and that requires reliable electrical sources to power them along with remote management tools to monitor and report issues to the appropriate companies and agencies.

Are you tasked with enabling these projects?

Would you use this infrastructure if it was available?

I’d like your vision and feedback on this. Drop me a line at marc.cram@servertech.com or @mcram01 on twitter.

Learn More About What We Can Do For Your Edge Computing Application

Topics: intelligent PDUs, smart, fog computing

Living on the Edge? You Need Remote Power Management

Posted by RJ Tee on Apr 24, 2017 10:59:22 AM


Your business is currently in the process of decentralizing its core network and migrating to the “edge” of the network. The goal is to push your servers closer to key markets, in order to eliminate long-haul data transmissions. In doing so, you hope to reduce operating costs and minimize latency for your customers.  

Rest assured, your business isn’t the only one doing it. Edge computing has quickly emerged as one of the top data center trends, and we only see this pattern accelerating as the need for high-speed connectivity increases over the next 10 years.

So, here at Server Technology we support your initiative. But here is one thing to keep in mind:

If you’re not careful about power management, you could be in for a rude awakening once your edge facilities are up and running. We have seen many businesses decentralize their networks intending to save money and improve performance, only to learn the hard way that it can lead to massive spikes in electricity consumption — and unexpected outages.

Here are some challenges you will face while migrating to the edge of the network:

Regional complexities:  Decentralizing your network and opening small hubs in areas like New York City, Los Angeles or Houston means you will have to navigate new electricity markets — with varying rates, energy choices and regional constraints. Cities and towns will also have diverse environmental regulations that you will need to be aware of. For instance, you may have water restrictions that you need to adhere to.

Costs and regulations aside, you may also have to overcome new environmental challenges. For example, opening an edge data center in a place like south Florida or Nevada will subject your facility to higher temperatures. Your servers will be at increased risk of overheating.

Repairs: Servers require periodic maintenance, and they will occasionally need to be shut down. This means that you will have to hire new technicians. Do you have the extra resources to hire data center power maintenance crews in every region that you move to?

Server utilization: You’ll want to beware of “zombie” servers that run in the background unnoticed, silently eating into your monthly budget. It can be very difficult tracking electricity consumption across multiple facilities. It’s important to collect real-time and historical power usage data at the rack level if you want to keep operating costs at manageable level.

Server Technology offers a powerful line of intelligent, horizontal data center power distribution units. Server Technology also offers the Sentry Power Manager, which provides real-time power usage and environmental metrics directly from a centralized, Web –based console.

To learn more about how Server Technology can make your migration to the edge successful, click here.

Learn More About What We Can Do For Your Edge Computing Application

Three Questions for Your Edge Application

Posted by Marc Cram on Apr 19, 2017 10:44:22 AM


Your centralized hyperscale data center is up and running in a stable fashion. Now the software team has come up with applications that are so bandwidth intensive that you are going to have to do some extensive pre-processing in every major locale to reduce network traffic and latency times. Sounds like some form of edge computing is needed, whether that is edge, mobile edge or even fog computing.  And wherever distributed/edge computing is called for, intelligent remote power management is a requisite. 

Here are three questions that should accompany every edge computing deployment:

  • How are you going to avoid a truck roll when hardware is locked up?
  • How are you going to know if you are consuming more power in one location than is typical?
  • How are you going to know if the site is having a thermal issue?

Your Power Strategy Experts are standing by to help you answer these questions and more. 

But I’d like to hear from you – what do consider to be the most important factors when designing an edge computing application?

Email me at marc.cram@servertech.com, or @mcram01 on twitter.

Learn More About What We Can Do For Your Edge Computing Application